Comforting Your Teething Baby: Tips for Providing Relief and Soothing Discomfort

Comforting Your Teething Baby: Tips for Providing Relief and Soothing Discomfort

Teething is a significant milestone in your baby’s development, but it can also be a time of discomfort and crankiness. As those tiny teeth begin to push through the gums, your little one may experience pain, irritability, and sleepless nights. Fortunately, there are several ways you can provide relief and comfort during this challenging time. Here are some effective tips for soothing your teething baby.

Understanding Teething
Teething usually begins around six months of age, but it can start earlier or later for some babies. Recognizing these signs can help you provide the necessary comfort to your baby. Symptoms can vary but commonly include:

Increased drooling
Chewing on objects
Irritability and fussiness
Swollen or sensitive gums
Sleep disturbances

Tips for Providing Relief

Use Teething Toys: These are specifically designed to be safe and soothing for your baby’s gums. Look for options made from soft, BPA-free materials that can be chilled in the refrigerator. The cold sensation can help numb the pain and provide relief.

Cold Washcloth: A clean, damp washcloth can be a simple yet effective tool. Wet the cloth, twist it into a rope shape, and chill it in the fridge. Let your baby chew on it to soothe their gums. The texture and cold will provide comfort.

Gum Massage: Gently massaging your baby’s gums with a clean finger can help alleviate some of the discomfort. The pressure can provide relief and may help ease any soreness they are experiencing.

Teething Biscuits: If your baby is old enough for solids, consider offering teething biscuits or hard foods like raw carrots or apples. These can give your baby something to chew on while providing relief. Always supervise your baby while they’re eating to prevent choking.

Over-the-Counter Remedies: If your baby seems overly distressed and uncomfortable, consult your pediatrician on pain relief options. Over-the-counter medicines such as baby ibuprofen may be recommended for babies over six months, but always follow your doctor’s guidance.

Stay Close and Comforting: During this challenging time, your baby may need extra love and comfort. Hold, cuddle, and speak softly to them to provide emotional support. Sometimes, just being close can ease their discomfort.

Keep Them Distracted: Engage your baby in playful activities to help distract them from the pain. Gentle playtime, singing songs, or reading stories can shift their focus and bring joy amidst the discomfort.

Maintain a Routine: Keeping a consistent daily routine can provide a sense of security for your baby. Regular naps and maintaining the bedtime routine can help them feel more comfortable and settled, even during teething.

When to Seek Help
While teething is a normal part of development, certain symptoms may require medical attention. If your baby experiences high fever, severe swelling, or persistent irritability, consult your pediatrician to rule out any other issues.

Final Thoughts
Teething can be a tough time for both you and your baby, but with the right tools and strategies, you can provide comfort and relief. Remember that this phase is temporary, and your little one will soon be sporting a beautiful smile filled with tiny teeth. Don’t hesitate to seek support when needed.

DISCLAIMER: This information is for general purposes only and is not a substitute for professional guidance. Always consult a healthcare or pediatric professional for specific advice.

Moments of Joy: Celebrating Milestones and Everyday Miracles with Baby

Moments of Joy: Celebrating Milestones and Everyday Miracles with Baby

Welcoming a newborn into your life is a journey filled with wonder, joy, and countless milestones. Each tiny achievement and everyday miracle brings with it a new wave of excitement and love. Celebrating these moments not only strengthens the bond between you and your baby but also creates lasting memories. Here’s a look at some key milestones and ways to celebrate them.

The First Smile: One of the most heartwarming moments is when your baby smiles for the first time. This often occurs around six to eight weeks, but every baby is different.
First Words: Hearing your baby say their first word is a significant milestone, usually happening between 10 to 14 months. Whether it’s “Mama,” “Dada,” or another word, it’s a moment to treasure.
Sitting Up: When your little one starts sitting up unassisted, usually around six to eight months, it opens up a new world of play and exploration.
Crawling: Crawling, which often happens between six to 10 months, marks the beginning of mobility for your baby.
Walking: Taking those first steps is a major milestone that typically occurs between 9 to 15 months. The joy of watching your baby take their first independent steps is unforgettable.

Ways to Celebrate or Mark the Milestone:

Capture the Moment: Take photos or videos of that milestone.
Share the Joy: Share the moment with family and friends or on social media to let everyone join in your excitement.
Create a Keepsake: Write down the milestone date; consider making a scrapbook.
Encouragement: Showing your excitement at their achievement; engage with your baby and encourage them to repeat their achievement.
Playtime: Introduce activities or toys that encourage the development of the milestone achieved, such as blocks or soft balls for sitting and playing.

Everyday Miracles
It’s not just about the big milestones, there are everyday moments that deserve to be celebrated:

The First Time They Reach for You: This indicates they recognize and seek your comfort, a heartwarming sign of attachment.
Cooing and Gurgling: Your baby’s sounds are their way of communicating. Respond to their attempts with joy to encourage their vocalization.
Discovering New Textures: Babies experience the world through their senses. Let them explore safe textures—whether it’s soft blankets or rattles—and cheer them on as they discover.

Final Thoughts
Celebrating your baby’s milestones and everyday miracles is about cherishing each moment of growth and change. These experiences not only foster a strong parent-child bond but also create a loving and joyful environment for your baby to thrive in. Remember, it’s the little things that often bring the most joy, so take the time and enjoy every moment with your little one.

The Power of Routine: Establishing Consistent Sleep Habits for Baby

The Power of Routine: Establishing Consistent Sleep Habits for Baby

Creating a sleep routine for your newborn can be one of the best gifts you give both yourself and your baby. Consistent sleep habits help establish a sense of routine and security, making it easier for your little one to settle down for sleep. Here’s how you can create a soothing and effective sleep routine for your newborn.

Why Sleep Routines Matter
Newborns thrive on consistency. A predictable sleep routine can help signal to your baby that it’s time to sleep. This routine can also help establish and regulate their internal clock, making it easier for them to fall asleep and stay asleep. When babies sleep better, it benefits everyone in the family.

Key Components of a Sleep Routine

1. Create a Calm Environment
Ensure your baby’s sleep space is comfortable and quiet. Dim the lights and reduce noise to create a calming atmosphere. A dark room helps promote melatonin production, which signals to your baby that it’s time to sleep.

2. Establish a Bedtime Routine
A consistent bedtime routine can include a few simple steps. Here’s a sample routine you can follow:

Bath Time: A warm bath can help relax your baby.
Feeding: A gentle feeding can make them feel cozy and full.
Quiet Time: Spend a few moments cuddling, singing, or reading a short story in a soft voice.
Swaddling: If your baby enjoys being swaddled, wrap them snugly to help them feel secure.
Lullabies or White Noise: Soft music or white noise can soothe your baby to sleep.

3. Set a Consistent Sleep Schedule
Try to put your baby down to sleep around the same time each night. This helps regulate their internal clock. While newborns wake frequently for feedings, aiming for a consistent bedtime will help establish a pattern as they grow.

4. Watch for Sleep Cues
Learn to recognize your baby’s sleep cues, such as yawning, rubbing their eyes, or becoming fussy. Putting your baby down when they show tiredness can make it easier for them to fall asleep.

5. Be Patient and Flexible
Remember that every baby is different. Some may take to a sleep routine quickly, while others may need more time. Be patient and be prepared to adjust the routine as your baby grows and their sleep needs change.

Tips for Encouraging Good Sleep Habits
Limit Stimulation Before Bed: Avoid loud noises, bright lights, and stimulating activities in the hour leading up to bedtime.
Keep Night Feedings Calm: When feeding your baby during the night, keep the environment dim and quiet to signal that it’s still nighttime.
Encourage Self-Soothing: As your baby gets older, give them a chance to self-soothe. If they wake up crying, wait a minute before intervening to see if they can settle back down on their own.

Final Thoughts
Establishing a consistent sleep routine for your newborn can make a world of difference for both you and your baby. While it might take some time to find what works best for your family, a predictable routine will help your little one feel secure and comfortable, leading to better sleep for everyone. Remember to be flexible and patient as you navigate this process. Happy sleeping!

DISCLAIMER: This information is for general purposes only and is not a substitute for professional guidance. Always consult a healthcare or pediatric professional for specific advice.

Navigating Breastfeeding Challenges: Common Issues and Tips 🤱

Breastfeeding can be a beautiful bonding experience, but it also comes with its own set of challenges. Many new moms face breastfeeding difficulties, especially in the early weeks. From latch issues to low milk supply, navigating these challenges can be stressful, but with the right information and support, most can be overcome.

Here are some common breastfeeding issues and practical solutions to help you and your baby on this journey.

1. Latching Problems
Challenge: A poor latch can cause pain, nipple soreness, and ineffective feeding, leading to frustration for both mom and baby. If your baby isn’t latching correctly, they may not get enough milk, and you may experience discomfort.

Tip:
Positioning is key: Hold your baby so their mouth lines up with your nipple and encourage them to open wide. Placing your baby tummy-to-tummy with you and supporting their head can improve their latch.
Get guidance: Many hospitals have lactation consultants who can guide you right from the start. A consultant can show you different breastfeeding positions and offer hands-on assistance.

2. Nipple Pain and Soreness
Challenge: Many moms experience nipple pain, especially during the first week of breastfeeding. This pain can be due to poor latching, engorgement, or sensitive skin.

Tip:

Use lanolin or coconut oil: Applying a nipple cream or gentle, natural moisturizer like coconut oil after feeding can help ease soreness.
Check your baby’s latch: Nipple pain is often related to latching problems, so seeking help from a lactation expert can prevent pain and soreness from becoming a regular issue.
Breast pads for leaks: Keep the nipples dry by changing breast pads frequently, as dampness can cause irritation.

3. Low Milk Supply
Challenge: Many new moms worry about whether their baby is getting enough milk. Low milk supply can be caused by factors like stress, infrequent feeding, and some medical conditions.

Tip:

Feed frequently: Feeding on demand, or at least every 2-3 hours, helps stimulate milk production.
Stay hydrated and nourished: Drinking plenty of water and eating nutritious foods can support milk production.
Consider lactation aids: Some moms find lactation teas or certain foods like oatmeal can help increase supply. Consult your doctor before starting any supplements.
Pump between feedings: If possible, use a breast pump between feeds to signal your body to produce more milk.

4. Engorgement
Challenge: Engorgement happens when the breasts are overly full, causing swelling, firmness, and discomfort. It often occurs in the early days of breastfeeding or when feedings are spaced out.

Tip:

Frequent feeding: Nurse often to relieve engorgement, ensuring your baby fully drains each breast.
Warm compress before feeding: Apply a warm washcloth or take a warm shower before nursing to help with milk flow.
Cold compress after feeding: Use cold packs or chilled cabbage leaves to reduce swelling after feeding.

5. Blocked Milk Ducts
Challenge: When milk ducts become blocked, they can cause sore lumps and even lead to an infection called mastitis if left untreated.

Tip:

Massage the area: Gently massage the affected area while feeding to help clear the blockage.
Vary nursing positions: This can help drain different parts of the breast.
Warm compress and rest: Apply a warm compress before feeding and prioritize rest to support healing.

6. Mastitis
Challenge: Mastitis is a breast infection that causes redness, warmth, pain, and sometimes fever. It can happen if blocked milk ducts aren’t cleared or if bacteria enter through cracked skin.

Tip:

Continue nursing or pumping: Even though it’s uncomfortable, breastfeeding helps clear the infection.
Rest and hydrate: Mastitis can make you feel run-down, so rest and drink plenty of fluids to aid recovery.
See your doctor: If symptoms persist, a doctor may prescribe antibiotics.

7. Inverted or Flat Nipples
Challenge: Some moms have nipples that don’t protrude, which can make latching more challenging for babies.

Tip:

Nipple shield or breast pump: Nipple shields or using a breast pump briefly before feeding can help draw the nipple out.
Positioning and persistence: Working with a lactation consultant can provide personalized guidance on the best positions and techniques for successful latching.

8. Baby Falling Asleep During Feeding
Challenge: Newborns often get sleepy at the breast, especially in the early weeks, which can prevent them from getting a full feeding.

Tip:

Encourage wakefulness: Gently tickle your baby’s feet, change their diaper, or switch sides to keep them alert.
Burp your baby: Sometimes, a little gas makes babies drowsy. Burping them can help them stay awake and focused on feeding.

Final Thoughts
Breastfeeding challenges are common, especially at the start. Seeking support, whether through lactation consultants, family, or support groups, can make a big difference. With time, patience, and persistence, most breastfeeding challenges can be managed, helping you create a positive and nourishing experience for both you and your baby.

DISCLAIMER: This information is for general purposes only and is not a substitute for professional guidance. Always consult a healthcare or pediatric professional for specific advice.

Diaper Rash Demystified: Solutions for Parents

Diaper Rash Demystified: Solutions for Parents

Diaper rash is a common skin irritation that almost every baby experiences at some point. It can be uncomfortable for your little one, leading to fussiness and tears, which can be tough on parents, too. The good news is that diaper rash is typically easy to treat and prevent with a few simple steps.

What is Diaper Rash?
Diaper rash is a type of skin irritation that occurs in the diaper area, typically appearing as red, inflamed patches on your baby’s skin. This rash can range from mild to severe, sometimes leading to soreness, discomfort, or even a bit of swelling.

Common Causes of Diaper Rash
Wet or Soiled Diapers: Prolonged contact with moisture and stool can irritate the sensitive skin in your baby’s diaper area.
Chafing or Rubbing: A diaper that’s too tight or doesn’t fit properly can rub against your baby’s skin, causing irritation.
Sensitivity to Products: Some babies have sensitive skin that reacts to certain diaper brands, wipes, or creams.
Introduction to New Foods: When babies start solids, it can change the composition of their stools, sometimes leading to more diaper rash.
Antibiotics: If your baby or a breastfeeding mother is on antibiotics, it can lead to yeast overgrowth, causing a type of diaper rash.

Tips for Preventing Diaper Rash
Frequent Diaper Changes: Aim to change your baby’s diaper as soon as it’s wet or soiled.
Avoid Tight Diapers: Make sure your baby’s diaper fits comfortably, not too tight. A looser fit can improve air circulation and reduce chafing.
Use a Barrier Cream Regularly: Applying a thin layer of barrier cream or ointment at each diaper change can protect your baby’s skin from irritation.
Consider Diaper-Free Time: Allowing your baby some diaper-free time daily can reduce moisture buildup and help prevent diaper rash.
Be Mindful of New Foods: When introducing new foods, keep an eye on any skin reactions in the diaper area, as certain foods can affect stool composition and lead to diaper rash.

How to Prevent or Treat Diaper Rash
Here are some effective strategies for treating diaper rash:
Opt for Fragrance-Free Products: If your baby has sensitive skin, switch to fragrance-free diapers, wipes, and detergents. Many baby products contain scents or additives that can irritate delicate skin.

Treating Diaper Rashes and When to See a Doctor
Gently Clean the Area: When changing diapers, gently clean the diaper area with warm water and a soft cloth or unscented, alcohol-free wipes. Pat the skin dry gently; avoid rubbing, as it can further irritate the skin.
Most diaper rashes clear up with these treatments within a few days. However, consult a pediatrician if:
The rash doesn’t improve after a few days of home treatment.
You notice open sores, blisters, or pus.
The rash is accompanied by a fever.
The rash appears very red and swollen, as this can indicate a yeast or bacterial infection.

Final Thoughts
Diaper rash is a common part of babyhood, but it doesn’t have to be a major source of stress. With a few preventive steps and gentle care, you can help keep your baby’s skin comfortable and rash-free. By being attentive to diaper changes, using gentle products, and keeping the diaper area as dry as possible, you can make diaper rash a rare occurrence for your little one.

DISCLAIMER: This information is for general purposes only and is not a substitute for professional guidance. Always consult a healthcare or pediatric professional for specific advice.

Understanding Newborn Sleep Cues: Signs Your Baby is Tired

Understanding Newborn Sleep Cues: Signs Your Baby is Tired

Newborns sleep a lot, but they don’t have set sleep schedules like adults do. This can make it challenging for new parents to know when their baby is ready for sleep, especially since each baby is unique in how they express tiredness. Recognizing your newborn’s sleep cues early on can make it easier to put them down for a nap or bedtime, helping them avoid becoming overtired or fussy.

Here’s a guide to some common sleep cues in newborns and how you can use them to establish healthy sleep habits for your baby.

1. Yawning and Stretching
Yawning is a clear sign of tiredness. When a baby starts yawning, it usually means they’re ready for sleep. Some babies may also stretch or have a slightly “dazed” look as they become tired. These are often the earliest and most gentle signals that your baby needs rest.

2. Fussiness and Crying
When babies start to feel tired but aren’t put to sleep, they may begin to fuss or cry. This fussiness may start as gentle whimpering and escalate to more intense crying if they become overtired. Crying is usually one of the later signs of tiredness, so if your baby reaches this point, try calming them with a familiar soothing method, like rocking or swaddling, before laying them down.

3. Rubbing Eyes and Ears
Rubbing eyes or ears is a classic sign of fatigue in newborns and is often accompanied by a change in facial expression. Babies may pull on their ears or rub their eyes as they get sleepy, which can be their way of signaling it’s time for rest.

4. Zoning Out or Glazed Eyes
If your baby seems to lose interest in their surroundings or gets a “zoned-out” expression, this is often a sign they’re becoming sleepy. Newborns have limited energy and can’t stay engaged for long periods; when they’ve had enough, they naturally start tuning out.

5. Decreased Activity and Slower Movements
A tired baby may start to move less or slow down their movements. If you notice your little one is less active, seems less interested in toys or interactions, or begins to rest their head on your shoulder, they’re likely ready for a nap.

How to Use Sleep Cues in Your Routine
By watching for these cues, you can help your newborn develop a more consistent sleep pattern. Newborns typically need to sleep every 1-2 hours, so once you start noticing these signs, try setting up a simple sleep routine, like dimming the lights, singing a lullaby, or swaddling.

Why Understanding Sleep Cues Matters
Recognizing and responding to your baby’s sleep cues can make a big difference in their mood, as babies who are well-rested are usually more content and better able to engage in play and interactions. Knowing when your baby is tired also helps prevent overtiredness, which can make it harder for them to fall asleep and may lead to more fussiness.

Final Thoughts
Newborn sleep cues may seem subtle at first, but with a little practice, you’ll start to notice patterns that signal your baby’s readiness for rest. Establishing these early sleep habits can help both you and your baby find a rhythm that supports healthy sleep as they grow. Remember, every baby is different, so take time to learn and respond to your little one’s unique cues.

Happy napping!

DISCLAIMER: This information is for general purposes only and is not a substitute for professional guidance. Always consult a healthcare or pediatric professional for specific advice.

contentedinfant
Privacy Overview

This Privacy Policy sets out how we, Contented Infant, collect, store and use information about you when you use or interact with our website, contentedinfant.com (our website) and where we otherwise obtain or collect information about you. This Privacy Policy is effective from 27th June 2018.

Contents

  • Summary
  • Our details
  • When you visit our website
  • When you use our website
  • When you place an order
  • Marketing communications
  • Information obtained from third parties
  • Disclosure and additional uses of your information
  • How long we retain your information
  • How we secure your information
  • Transfers of your information outside the European Economic Area
  • Your rights in relation to your information
  • Changes to our Privacy Policy
  • Children’s Privacy

Summary

This section summarises how we obtain, store and use information about you. It is intended to provide a very general overview only. It is not complete in and of itself and it must be read in conjunction with the corresponding full sections of this Privacy Policy.

  • Data controller: Contented Infant
  • How we collect or obtain information about you:
    • when you provide it to us e.g. by contacting us, placing an order on our website, completing registration forms or signing up for content such as newsletters.
    • from your use of our website, using cookies and
    • occasionally, from third parties such as mailing list providers.
  • Information we collect: name, contact details, payment information e.g. your credit or debit card details, IP address, information from cookies, information about your computer or device (e.g. device and browser type), information about how you use our website (e.g. which pages you have viewed, the time when you view them and what you clicked on, the geographical location from which you accessed our website (based on your IP address), company name or business name (if applicable), VAT number (if applicable), your job function, company type, engagement history and transaction history.)
  • How we use your information: for administrative and business purposes (particularly to contact you and process orders you place on our website, to improve our business and website, to fulfil our contractual obligations, to advertise our and other’s goods and services, to analyse your use of our website, and in connection with our legal rights and obligations.)
  • Disclosure of your information to third parties: user information can be shared with partners for specific types of content and events where a user has registered their information. Other disclosures are only to the extent necessary to run our business, to our service providers, to fulfil any contracts we enter into with you and where required by law or to enforce our legal rights.
  • Do we sell your information to third parties (other than in the course of a business sale or purchase or similar event): No, Contented Infant does not sell data. However, when you register or sign up for certain types of content, your registration data can be shared with sponsors and partners. Examples of where we do this include event registrations, webinar signups or whitepaper downloads.

We will always make it clear where any information provided will be shared with other parties.

  • How long we retain your information: for no longer than necessary, taking into account any legal obligations we have (e.g. to maintain records for tax purposes), any other legal basis we have for using your information (e.g. your consent, performance of a contract with you or our legitimate interests as a business) and certain additional factors described in the main section below entitled How long we retain your information. For specific retention periods in relation to certain information which we collect from you, please see the main section below entitled How long we retain your information.
  • How we secure your information: using appropriate technical and organisational measures such as storing your information on secure servers, encrypting transfers of data to or from our servers using Secure Sockets Layer (SSL) technology, encrypting payments you make on or via our website using Secure Sockets Layer (SSL) technology and only granting access to your information where necessary.
  • Use of cookies and similar technologies: we use cookies and similar information-gathering technologies such as marketing automation tracking on our website including essential, functional, analytical and targeting cookies. For more information, please visit our cookies policy here: View our Cookie Policy
  • Transfers of your information outside the European Economic Area: In certain circumstances, we may transfer your information outside of the European Economic Area, including to the United States of America. Where we do so, we will ensure appropriate safeguards are in place, including, for example, that the third parties we use who transfer your information outside the European Economic Area have self-certified themselves as compliant with the EU-U.S. Privacy Shield.
  • Use of profiling: we use profiling to understand our users better through web and marketing analytics, provide targeted advertising and deliver a personalised user experience.
  • Your rights in relation to your information
    • to access your information and to receive information about its use
    • to have your information corrected and/or completed
    • to have your information deleted
    • to restrict the use of your information
    • to receive your information in a portable format
    • to object to the use of your information
    • to withdraw your consent to the use of your information
    • to complain to a supervisory authority
  • Sensitive personal information: we do not knowingly or intentionally collect what is commonly referred to as ‘sensitive personal information’. Please do not submit sensitive personal information about you to us. For more information, please see the main section below entitled Sensitive Personal Information.

Our details

If you have any questions about this Privacy Policy, please contact the data controller.

The data controller in respect of our website is Contented Infant of 3503 Jack Northrop Ave, Suite #KH954, Hawthorne, CA 90250, USA.

You can contact the data controller by writing to our data protection officer, at the address above or by sending an email to info@contentedinfant.com.

When you visit our website

We collect and use information from website visitors in accordance with this section and the section entitled Disclosure and additional uses of your information.

Web server log information

We use a third party server to host our website called 20i, the privacy policy of which is available here: https://www.20i.com/legal/20i-ltd-privacy-policy

Our website server automatically logs the IP address you use to access our website as well as other information about your visit such as the pages accessed, information requested, the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system

Use of website server log information for IT security purposes

We collect and store server logs to ensure network and IT security and so that the server and website remain uncompromised. This includes analysing log files to help identify and prevent unauthorised access to our network, the distribution of malicious code, denial of services attacks and other cyber attacks, by detecting unusual or suspicious activity.

Unless we are investigating suspicious or potential criminal activity, we do not make, nor do we allow our hosting provider to make, any attempt to identify you from the information collected via server logs.

Legal basis for processing: compliance with a legal obligation to which we are subject (Article 6(1)(c) of the General Data Protection Regulation).

Legal obligation: we have a legal obligation to implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk of our processing of information about individuals. Recording access to our website using server log files is such a measure.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: we have a legitimate interest in using your information for the purposes of ensuring network and information security.

Use of website server log information to analyse website use and improve our website

We use the information collected by our website server logs to analyse how our website users interact with our website and its features. For example, we analyse the number of visits and unique visitors we receive, the time and date of the visit, the location of the visit and the operating system and browser use.

We use the information gathered from the analysis of this information to improve our website. For example, we use the information gathered to change the information, content and structure of our website and individual pages based according to what users are engaging most with and the duration of time spent on particular pages on our website.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: improving our website for our website users and getting to know our website users’ preferences so our website can better meet their needs and desires.

Cookies

Cookies are data files which are sent from a website to a browser to record information about users for various purposes.

We use cookies on our website, including essential, functional, analytical and targeting cookies. For further information on how we use cookies, please see our cookies policy which is available here.

You can reject some or all of the cookies we use on or via our website by changing your browser settings or non-essential cookies by using a cookie control tool, but doing so can impair your ability to use our website or some or all of its features. For further information about cookies, including how to change your browser settings, please visit www.allaboutcookies.org or see our cookies policy.

When you contact us

We collect and use information from individuals who contact us in accordance with this section and the section entitled Disclosure and additional uses of your information.

Email

When you send an email to the email address displayed on our website we collect your email address and any other information you provide in that email (such as your name, telephone number and the information contained in any signature block in your email).

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

Enquiry forms

When you contact us using an enquiry form, we collect your personal details and match this to any information we hold about you on record. Typical personal information collected will include your name and contact details. We will also record the time, date and the specific form you completed.

If you do not provide the mandatory information required by our contact form, you will not be able to submit the contact form and we will not receive your enquiry.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

We will also use this information to tailor any follow up sales and marketing communications with you. For further information, see the section of this privacy policy titled ‘Marketing Communications’.

Messages you send to us via our contact form will be stored outside the European Economic Area on our contact form provider’s servers in the United States.

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Phone

When you contact us by phone, we collect your phone number and any information provide to us during your conversation with us.

We record customer-facing phone calls for training and customer service purposes.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation)

Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

Post

If you contact us by post, we will collect any information you provide to us in any postal communications you send us.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation)

Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

When you use our website

We collect and use information from individuals who interact with particular features of our website in accordance with this section and the section entitled Disclosure and additional uses of your information.

Newsletters

When you sign up for any of our newsletters from us by completing the newsletter sign up form, we collect your name,  email address. We will also record the time and date of completion.

Legal basis for processing: your consent (Article 6(1)(a) of the General Data Protection Regulation). Consent: you give your consent to us sending you our newsletters by signing up to receive them using the steps described above.

We will also use this information to tailor any follow up sales and marketing communications with you. For further information, see the section of this privacy policy titled ‘Marketing Communications’.

Transfer and storage of your information

We use a third-party service to send out our e-newsletter and administer our mailing list, GetResponse.

The privacy policy for GetResponse can be found here https://www.getresponse.co.uk/email-marketing/gb-legal/privacy.html

Information you submit to subscribe for our e-newsletter may be stored outside the European Economic Area on our third-party mailing list provider’s servers in the United States.

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Use of tracking in emails

We use technologies such as tracking pixels (small graphic files) and tracked links in the emails we send to allow us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates, click through rates and content engagement which our emails achieve.

For more information on how we use tracking our newsletter emails, see our cookies policy which is available here.

Registering on our website

When you register and create an account on our websites, we collect the following information: your name,  email address, address, location. We will also record the time and date of completion.

If you do not provide the mandatory information required by the registration form, you will not be able to register or create an account on our website.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: registering and administering accounts on our website to provide access to content, allows you to buy goods and services and facilitates the running and operation of our business.

We will also use this information to tailor any follow up sales and marketing communications with you. For further information, see the section of this privacy policy titled ‘Marketing Communications’.

Transfer and storage of your information

Information you submit to us via the registration form on our website will be stored inside the European Economic Area on our third-party hosting provider’s servers located in the London.

When you place an order

We collect and use information from individuals who place an order on our website in accordance with this section and the section entitled Disclosure and additional uses of your information.

Information collected when you place an order

Mandatory information

When you place an order for goods or services on our website, we collect your name, email address, billing address.

If you do not provide this information, you will not be able to purchase goods or services from us on our website or enter into a contract with us.

Legal basis for processing: compliance with a legal obligation (Article 6(1)(c) of the General Data Protection Regulation).

Legal obligation: we have a legal obligation to issue you with an invoice for the goods and services you purchase from us where you are VAT registered and we require the mandatory information collected by our checkout form for this purpose. We also have a legal obligation to keep accounting records, including records of transactions

Additional information

We can also collect additional information from you, such as your phone number, full name, address etc.

We use this information to manage and improve your customer experience with us.

We will also use this information to tailor any follow up sales and marketing communications with you. For further information, see the section of this privacy policy titled ‘Marketing Communications’.

If you do not supply the additional information requested at checkout, you will not be able to complete your order as we will not have the correct level of information to adequately manage your account.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: The ability to provide adequate customer service and management of your customer account.

Processing your payment

After you place an order on our website you will need to make payment for the goods or services you have ordered. In order to process your payment we use four providers depending on the product whom are Paypal, Stripe, Amazon and Shopify, all are third party payment processor.

Your payment will be processed by one of the providers stated above, who collect, use and process your information, including payment information, in accordance with their privacy policies.

You can access their privacy policy via the following links:

Paypalhttps://www.paypal.com/en/webapps/mpp/ua/privacy-full

Shopifyhttps://www.shopify.com/legal/privacy

Stripehttps://stripe.com/gb/privacy

Amazonhttps://www.amazon.co.uk/gp/help/customer/display.html?nodeId=502584

Transfer and storage of your information

In providing these services your personal data will be transferred outside the EEA.

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Legal basis for processing: necessary to perform a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: to fulfil your contractual obligation to pay for the goods or services you have ordered from us.

Marketing communications

Our content, goods and services

When signing up for content, registering on our website or making a payment, we will use the information you provide in order to contact you regarding related content, products and services.

We will continue to send you marketing communications in relation to similar goods and services if you do not opt out from receiving them.

You can opt-out from receiving marketing communications at any time by emailing info@contentedinfant.com

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: Sharing relevant, timely and industry-specific information on related business services, in order to assist your organisation grow, or to further develop you as a professional.

Transfer and storage of your information

We use a third-party service to send out our e-newsletter and administer our mailing list, GetResponse.

The privacy policy for GetResponse can be found here https://www.getresponse.co.uk/email-marketing/gb-legal/privacy.html

Information for marketing campaigns will be stored outside the European Economic Area on our third-party mailing list provider’s servers in the United States.

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Use of tracking in emails

We use technologies such as tracking pixels (small graphic files) and tracked links in the emails we send to allow us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates, click through rates and content engagement that our emails achieve.

For more information on how we use tracking in our marketing emails, see our cookies policy which is available here.

Third party goods and services

In addition to receiving information about our products and services, you can opt in to receiving marketing communications from us in relation third party goods and services by email by ticking a box indicating that you would like to receive such communications.

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).

Consent: you give your consent to us sending you information about third party goods and services by signing up to receive such information in accordance with the steps described above.

Transfer and storage of your information

We use a third-party service to send out our e-newsletter and administer our mailing list, GetResponse.

The privacy policy for GetResponse can be found here https://www.getresponse.co.uk/email-marketing/gb-legal/privacy.html

Information for marketing campaigns will be stored outside the European Economic Area on our third-party mailing list provider’s servers in the United States.

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Use of tracking in emails

We use technologies such as tracking pixels (small graphic files) and tracked links in the emails we send to allow us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates, click through rates and content engagement that our emails achieve.

For more information on how we use tracking in our marketing emails, see our cookies policy which is available here.

Information obtained from third parties

This section sets out how we obtain or collect information about you from third parties.

Information received from third parties

We can often receive information about you from third parties. The third parties from which we receive information about you can include partner events within the marketing industry and other organisations that we have a professional affiliation with.

It is also possible that third parties with whom we have had no prior contact may provide us with information about you.

Information we obtain from third parties will generally be your name and contact details, but will include any additional information about you which they provide to us.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: where a third party has passed on information about you to us (such as your name and email address) in order for us to provide services to you, we will process your information in order to take steps at your request to enter into a contract with you and perform a contract with you (as the case may be).

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).

Consent: where you have asked that a third party to share information about you with us and the purpose of sharing that information is not related to the performance of a contract or services by us to you, we will process your information on the basis of your consent, which you give by asking the third party in question to pass on your information to us.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: where a third party has shared information about you with us and you have not consented to the sharing of that information, we will have a legitimate interest in processing that information in certain circumstances.

For example, we would have a legitimate interest in processing your information to perform our obligations under a sub-contract with the third party, where the third party has the main contract with you. Our legitimate interest is the performance of our obligations under our sub-contract.

Similarly, third parties may pass on information about you to us if you have infringed or potentially infringed any of our legal rights. In this case, we will have a legitimate interest in processing that information to investigate and pursue any such potential infringement.

Information obtained by us from third parties

In certain circumstances (for example, to verify the information we hold about you or obtain missing information we require to provide you with a service) we will obtain information about you from certain publicly accessible sources, both EU and non-EU, such as Companies House, online customer databases, business directories, media publications, social media, and websites (including your own website if you have one.

In certain circumstances will also obtain information about you from private sources, both EU and non-EU, such as marketing data services.

We will continue to send you marketing communications in relation to similar goods and services if you do not opt out from receiving them.

You can opt-out from receiving marketing communications at any time by emailing info@contentedinfant.com

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: Sharing relevant, timely and industry-specific information on related business services, in order to assist your organisation grow, or to further develop you as a professional.

Where we receive information about you in error

If we receive information about you from a third party in error and/or we do not have a legal basis for processing that information, we will delete your information.

Disclosure and additional uses of your information

This section sets out the circumstances in which will disclose information about you to third parties and any additional purposes for which we use your information.

Disclosure of your information to service providers

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business

These include the following: Internet services, IT service providers and web developers.

Our third party service providers are located both inside and outside of the European Economic Area.

Your information will be shared with these service providers where necessary to provide you with the service you have requested, whether that is accessing our website or ordering goods and services from us.

We do not display the identities of our service providers publicly by name for security and competitive reasons. If you would like further information about the identities of our service providers, however, please contact us directly by email and we will provide you with such information where you have a legitimate reason for requesting it (where we have shared your information with such service providers, for example).

Legal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest relied on: where we share your information with these third parties in a context other than where is necessary to perform a contract (or take steps at your request to do so), we will share your information with such third parties in order to allow us to run and manage our business efficiently.

Legal basis for processing: necessary to perform a contract and/or to take steps at your request prior to entering into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: we may need to share information with our service providers to enable us to perform our obligations under that contract or to take the steps you have requested before we enter into a contract with you.

Disclosure and use of your information for legal reasons

Indicating possible criminal acts or threats to public security to a competent authority

If we suspect that criminal or potential criminal conduct has been occurred, we will in certain circumstances need to contact an appropriate authority, such as the police. This could be the case, for instance, if we suspect that we fraud or a cyber crime has been committed or if we receive threats or malicious communications towards us or third parties.

We will generally only need to process your information for this purpose if you were involved or affected by such an incident in some way.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: preventing crime or suspected criminal activity (such as fraud).

In connection with the enforcement or potential enforcement our legal rights

We will use your information in connection with the enforcement or potential enforcement of our legal rights, including, for example, sharing information with debt collection agencies if you do not pay amounts owed to us when you are contractually obliged to do so. Our legal rights may be contractual (where we have entered into a contract with you) or non-contractual (such as legal rights that we have under copyright law or tort law).

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: enforcing our legal rights and taking steps to enforce our legal rights.

In connection with a legal or potential legal dispute or proceedings

We may need to use your information if we are involved in a dispute with you or a third party for example, either to resolve the dispute or as part of any mediation, arbitration or court resolution or similar process.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest(s): resolving disputes and potential disputes.

How long we retain your information

This section sets out how long we retain your information. We have set out specific retention periods where possible. Where that has not been possible, we have set out the criteria we use to determine the retention period.

Retention periods

Server log information: we retain information on our server logs for 3 months.

Order information: when you place an order for goods and services, we retain that information for seven years following the end of the financial year in which you placed your order, in accordance with our legal obligation to keep records for tax purposes.

Correspondence and enquiries: when you make an enquiry or correspond with us for any reason, whether by email or via our contact form or by phone, we will retain your information for as long as it takes to respond to and resolve your enquiry, and for 36 further month(s), after which point we will archive your information.

Newsletter: we retain the information you used to sign up for our newsletter for as long as you remain subscribed (i.e. you do not unsubscribe).

Membership: we retain the information you used to sign up for our memberships for as long as you remain subscribed (i.e. you do not unsubscribe).

Criteria for determining retention periods

In any other circumstances, we will retain your information for no longer than necessary, taking into account the following:

  • the purpose(s) and use of your information both now and in the future (such as whether it is necessary to continue to store that information in order to continue to perform our obligations under a contract with you or to contact you in the future);
  • whether we have any legal obligation to continue to process your information (such as any record-keeping obligations imposed by relevant law or regulation);
  • whether we have any legal basis to continue to process your information (such as your consent);
  • how valuable your information is (both now and in the future);
  • any relevant agreed industry practices on how long information should be retained;
  • the levels of risk, cost and liability involved with us continuing to hold the information;
  • how hard it is to ensure that the information can be kept up to date and accurate; and
  • any relevant surrounding circumstances (such as the nature and status of our relationship with you).]

How we secure your information

We take appropriate technical and organisational measures to secure your information and to protect it against unauthorised or unlawful use and accidental loss or destruction, including:

  • only sharing and providing access to your information to the minimum extent necessary, subject to confidentiality restrictions where appropriate, and on an anonymised basis wherever possible;
  • using secure servers to store your information;
  • verifying the identity of any individual who requests access to information prior to granting them access to information;
  • using Secure Sockets Layer (SSL) software to encrypt any payment transactions you make on or via our website;
  • only transferring your information via closed system or encrypted data transfers;

Transmission of information to us by email

Transmission of information over the internet is not entirely secure, and if you submit any information to us over the internet (whether by email, via our website or any other means), you do so entirely at your own risk.

We cannot be responsible for any costs, expenses, loss of profits, harm to reputation, damages, liabilities or any other form of loss or damage suffered by you as a result of your decision to transmit information to us by such means.

Transfers of your information outside the European Economic Area

Your information may be transferred and stored outside the European Economic Area (EEA) in the circumstances set out earlier in this policy.

We will also transfer your information outside the EEA or to an international organisation in order to comply with legal obligations to which we are subject (compliance with a court order, for example). Where we are required to do so, we will ensure appropriate safeguards and protections are in place.

Your rights in relation to your information

Subject to certain limitations on certain rights, you have the following rights in relation to your information, which you can exercise by writing to the data controller using the details provided at the top of this policy.

  • to request access to your information and information related to our use and processing of your information;
  • to request the correction or deletion of your information;
  • to request that we restrict our use of your information;
  • to receive information which you have provided to us in a structured, commonly used and machine-readable format (e.g. a CSV file) and the right to have that information transferred to another data controller (including a third party data controller);
  • to object to the processing of your information for certain purposes (for further information, see the section below entitled Your right to object to the processing of your information for certain purposes); and
  • to withdraw your consent to our use of your information at any time where we rely on your consent to use or process that information. Please note that if you withdraw your consent, this will not affect the lawfulness of our use and processing of your information on the basis of your consent before the point in time when you withdraw your consent.

In accordance with Article 77 of the General Data Protection Regulation, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or of an alleged infringement of the General Data Protection Regulation.

Further information on your rights in relation to your personal data as an individual

You can find out further information about your rights, as well as information on any limitations which apply to those rights, by reading the underlying legislation contained in Articles 12 to 22 and 34 of the General Data Protection Regulation, which is available here:http://ec.europa.eu/justice/data-protection/reform/files/regulation_oj_en.pdf

Verifying your identity where you request access to your information

Where you request access to your information, we are required by law to use all reasonable measures to verify your identity before doing so.

These measures are designed to protect your information and to reduce the risk of identity fraud, identity theft or general unauthorised access to your information.

How we verify your identity

Where we possess appropriate information about you on file, we will attempt to verify your identity using that information.

If it is not possible to identity you from such information, or if we have insufficient information about you, we may require original or certified copies of certain documentation in order to be able to verify your identity before we are able to provide you with access to your information.

We will be able to confirm the precise information we require to verify your identity in your specific circumstances if and when you make such a request.

Your right to object

You have the following rights in relation to your information, which you may exercise in the same way as you may exercise by writing to the data controller using the details provided at the top of this policy.

  • to object to us using or processing your information where we use or process it in order to carry out a task in the public interest or for our legitimate interests, including ‘profiling’ (i.e. analysing or predicting your behaviour based on your information) based on any of these purposes; and
  • to object to us using or processing your information for direct marketing purposes (including any profiling we engage in that is related to such direct marketing).

You may also exercise your right to object to us using or processing your information for direct marketing purposes by:

  • clicking the unsubscribe link contained at the bottom of any marketing email we send to you and following the instructions which appear in your browser following your clicking on that link;
  • sending an email to info@contentedinfant.com, asking that we stop sending you marketing communications or by including the words “OPT OUT”.

Sensitive Personal Information

‘Sensitive personal information’ is information about an individual that reveals their racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic information, biometric information for the purpose of uniquely identifying an individual, information concerning health or information concerning a natural person’s sex life or sexual orientation.

We do not knowingly or intentionally collect sensitive personal information from individuals, and you must not submit sensitive personal information to us.

If, however, you inadvertently or intentionally transmit sensitive personal information to us, you will be considered to have explicitly consented to us processing that sensitive personal information under Article 9(2)(a) of the General Data Protection Regulation. We will use and process your sensitive personal information for the purposes of deleting it.

Changes to our Privacy Policy

We update and amend our Privacy Policy from time to time.

Minor changes to our Privacy Policy

Where we make minor changes to our Privacy Policy, we will update our Privacy Policy with a new effective date stated at the beginning of it. Our processing of your information will be governed by the practices set out in that new version of the Privacy Policy from its effective date onwards.

Major changes to our Privacy Policy or the purposes for which we process your information

Where we make major changes to our Privacy Policy or intend to use your information for a new purpose or a different purpose than the purposes for which we originally collected it, we will notify you by email (where possible) or by posting a notice on our website.

We will provide you with the information about the change in question and the purpose and any other relevant information before we use your information for that new purpose.

Wherever required, we will obtain your prior consent before using your information for a purpose that is different from the purposes for which we originally collected it.

Children’s Privacy

Because we care about the safety and privacy of children online, we comply with the Children’s Online Privacy Protection Act of 1998 (COPPA). COPPA and its accompanying regulations protect the privacy of children using the internet. We do not knowingly contact or collect information from persons under the age of 18. The website is not intended to solicit information of any kind from persons under the age of 18.

It is possible that we could receive information pertaining to persons under the age of 18 by the fraud or deception of a third party. If we are notified of this, as soon as we verify the information, we will, where required by law to do so, immediately obtain the appropriate parental consent to use that information or, if we are unable to obtain such parental consent, we will delete the information from our servers. If you would like to notify us of our receipt of information about persons under the age of 18, please do so by contacting us by using the details at the top of this policy.