Author: Bchennells_5013-CI

Immune-Boosting Foods for Babies: Nutrient-Rich Options for Optimal Health

Immune-Boosting Foods for Babies: Nutrient-Rich Options for Optimal Health

Supporting your baby’s immune system from an early age is crucial for their overall health and development. Introducing nutrient-rich foods can help build a strong foundation for their immune defenses. Here’s a guide to some of the best foods to include in your baby’s diet to boost their immunity. Consult Your Pediatrician: Before introducing new foods, especially potential allergens, consult first with your baby’s doctor.

? 1. Avocados
Avocados are packed with healthy fats, vitamins B6 and E, and antioxidants. These nutrients support immune cell function and help the body absorb other essential vitamins. Their creamy texture makes them easy to mash or blend into purees for babies starting at 6 months.

? 2. Sweet Potatoes
Rich in beta-carotene, which the body converts into vitamin A, sweet potatoes play a vital role in maintaining healthy skin and mucous membranes—key components of the immune system. They’re also high in fiber, promoting a healthy gut microbiome, which is closely linked to immune health.

? 3. Garlic
Garlic contains sulfur compounds that stimulate the production of white blood cells and enhance immune function. Introducing small amounts of cooked garlic into your baby’s meals can provide these benefits. Start with a pinch in soups or stews to add flavor and nutrition.

? 4. Blueberries
Blueberries are rich in antioxidants, particularly anthocyanins, which help combat oxidative stress and support immune health. They’re also a good source of vitamin C, which can aid in reducing the duration of colds. Serve them mashed or blended for younger babies, and whole for older infants who can handle them safely.

? 5. Spinach
Spinach is loaded with vitamins A, C, and E, as well as iron and folate. These nutrients work together to strengthen the immune system. Pureeing spinach and mixing it into other foods like sweet potatoes or lentils can make it more palatable for babies.

?‍♀️ Tips for Introducing Immune-Boosting Foods
Start Slowly: Introduce one new food at a time and wait 2-3 days before adding another to monitor for any allergic reactions.

Variety is Key: Offer a range of colorful fruits and vegetables to ensure your baby receives a broad spectrum of nutrients.

Incorporating these immune-boosting foods into your baby’s diet can help support their developing immune system. Remember, a balanced diet, along with proper sleep and hygiene practices, plays a significant role in maintaining your baby’s health.

DISCLAIMER: This information is for general purposes only and is not a substitute for professional guidance. Always consult a healthcare or pediatric professional for specific advice.

Overcoming Parenthood Challenges: Tools for Boosting Mental Resilience

Becoming a parent is one of life’s most rewarding experiences—but it can also be overwhelming. From sleepless nights to constant caregiving, it’s easy to feel drained. Building mental resilience is key to navigating these challenges with confidence and compassion. Here’s a practical guide to help you strengthen your emotional well-being during the early years of parenthood.

? What Is Mental Resilience?
Mental resilience is the ability to adapt to stress, recover from setbacks, and maintain a positive outlook during tough times. For new parents, this means finding balance, staying grounded, and bouncing back from daily stresses. Building resilience isn’t about avoiding stress—it’s about learning how to manage it.

? 5 Simple Strategies to Build Resilience
1. Prioritize Sleep and Nutrition
Sleep deprivation and poor nutrition can amplify stress. Try to rest when your baby sleeps, share nighttime duties with a partner, and eat balanced meals to support your physical and mental health. Even small breaks can make a big difference.

2. Set Realistic Expectations
Let go of the idea of “perfect” parenting. A messy home or takeout dinner doesn’t mean you’re failing. Focus on what matters most—your baby’s well-being and your own. Setting achievable goals helps reduce stress and build confidence.

3. Practice Mindfulness and Gratitude
Mindfulness practices, such as meditation and deep breathing exercises, can help parents stay present in the moment and reduce feelings of overwhelm or anxiety. Being grateful for the small joys and blessings in life can also shift perspective and foster a sense of contentment amidst the chaos of parenting.

4. Build a Support System
Isolation can increase stress. Connect with friends, family, or online parenting groups. Sharing experiences and seeking support can help you feel understood and less alone.

5. Seek Professional Help When Needed
If feelings of anxiety or depression persist, consider speaking with a therapist. Many professionals offer virtual sessions, making it easier to access support from home. Taking this step is a sign of strength, not weakness.

? Final Thoughts
Parenthood is a journey filled with highs and lows. By prioritizing self-care, setting realistic expectations, and seeking support, you can build the mental resilience needed to thrive. Remember, taking care of yourself is essential to taking care of your baby. You’re not alone, and it’s okay to ask for help.

DISCLAIMER: This information is for general purposes only and is not a substitute for professional guidance. Always consult a healthcare or pediatric professional for specific advice.

Navigating Sibling Bonds: 5 Tips for Introducing Your Baby to Their New Brother or Sister

Navigating Sibling Bonds: 5 Tips for Introducing Your Baby to Their New Brother or Sister

Welcoming a new baby into your family is a joyous occasion, but it can also bring about a mix of emotions for your older child. Introducing your newborn to their new sibling thoughtfully can help foster a strong, positive bond from the start. Here are five practical tips to ease the transition and strengthen sibling relationships.

1. Prepare Your Older Child Before the Baby Arrives
In the months leading up to the birth, involve your older child in the preparations. Discuss the upcoming changes in an age-appropriate manner, explaining that the baby will need time to sleep and eat. Reading books about becoming a big brother or sister can help set positive expectations and spark conversations about their new role .

2. Make the First Meeting Special
When introducing your older child to the newborn, ensure the moment is calm and welcoming. Allow your child to approach the baby at their own pace, without feeling rushed. Encourage gentle interactions, such as holding hands or softly speaking to the baby, to create a sense of connection and comfort .

3. Involve Them in Baby Care
Giving your older child age-appropriate tasks, like fetching diapers or singing lullabies, can help them feel included and important. These responsibilities not only foster a sense of pride but also strengthen their bond with the new sibling .

4. Maintain Established Routines
Keeping familiar routines can provide your older child with a sense of stability during this transition. Try to maintain regular meal times, bedtime rituals, and individual activities to reassure them that, despite the changes, their needs and feelings are still a priority .

5. Celebrate Their New Role
Acknowledge and celebrate your older child’s new role as a big sibling. Consider giving them a special gift from the baby, like a personalized book or a “big sibling” t-shirt, to make them feel valued and excited about their new responsibilities .

Introducing a new sibling is a significant event in your family’s life. By preparing your older child, involving them in the process, and celebrating their new role, you can help cultivate a loving and supportive sibling relationship that will last a lifetime.

DISCLAIMER: This information is for general purposes only and is not a substitute for professional guidance. Always consult a healthcare or pediatric professional for specific advice.

Overcoming Parenthood Challenges: Tools for Boosting Mental Resilience

Overcoming Parenthood Challenges: Tools for Boosting Mental Resilience

Becoming a parent is one of life’s most rewarding experiences—but it can also be overwhelming. From sleepless nights to constant caregiving, it’s easy to feel drained. Building mental resilience is key to navigating these challenges with confidence and compassion. Here’s a practical guide to help you strengthen your emotional well-being during the early years of parenthood.

? What Is Mental Resilience?


Mental resilience is the ability to adapt to stress, recover from setbacks, and maintain a positive outlook during tough times. For new parents, this means finding balance, staying grounded, and bouncing back from daily stresses. Building resilience isn’t about avoiding stress—it’s about learning how to manage it.

? 5 Simple Strategies to Build Resilience

1. Prioritize Sleep and Nutrition
Sleep deprivation and poor nutrition can amplify stress. Try to rest when your baby sleeps, share nighttime duties with a partner, and eat balanced meals to support your physical and mental health. Even small breaks can make a big difference.

2. Set Realistic Expectations
Let go of the idea of “perfect” parenting. A messy home or takeout dinner doesn’t mean you’re failing. Focus on what matters most—your baby’s well-being and your own. Setting achievable goals helps reduce stress and build confidence.

3. Practice Mindfulness and Gratitude
Mindfulness practices, such as meditation and deep breathing exercises, can help parents stay present in the moment and reduce feelings of overwhelm or anxiety. Being grateful for the small joys and blessings in life can also shift perspective and foster a sense of contentment amidst the chaos of parenting.

4. Build a Support System
Isolation can increase stress. Connect with friends, family, or online parenting groups. Sharing experiences and seeking support can help you feel understood and less alone.

5. Seek Professional Help When Needed
If feelings of anxiety or depression persist, consider speaking with a therapist. Many professionals offer virtual sessions, making it easier to access support from home. Taking this step is a sign of strength, not weakness.

? Final Thoughts
Parenthood is a journey filled with highs and lows. By prioritizing self-care, setting realistic expectations, and seeking support, you can build the mental resilience needed to thrive. Remember, taking care of yourself is essential to taking care of your baby. You’re not alone, and it’s okay to ask for help.

DISCLAIMER: This information is for general purposes only and is not a substitute for professional guidance. Always consult a healthcare or pediatric professional for specific advice.

Playtime for Development: Engaging Activities for Baby’s First Year

Playtime for Development: Engaging Activities for Baby’s First Year

Play is more than just fun for your baby—it’s essential for their growth. From birth to 12 months, every interaction helps build the foundation for motor skills, language, and emotional development. Here’s a simple guide to age-appropriate activities that support your baby’s milestones.

? 0–3 Months: Sensory Exploration & Bonding
In the early months, your baby is discovering their senses. Gentle, sensory-rich activities help them feel safe and loved.

Tummy Time: Place your baby on their stomach while awake and supervised. This strengthens neck and shoulder muscles, preparing them for rolling and crawling. Start with short sessions, gradually increasing as they grow stronger.

Mirror Play: Hold your baby in front of a baby-safe mirror. They’ll be fascinated by their own reflection, promoting self-awareness.

Gentle Massage: Use soft strokes to massage your baby’s arms, legs, and back. This can soothe and strengthen their muscles.

? 4–6 Months: Visual & Physical Stimulation
As your baby gains control over their movements, they’re ready for more interactive play.

High-Contrast Toys: Babies at this age are drawn to bold patterns and colors. Use toys with black-and-white or bright colors to stimulate their vision.

Reach & Grasp Games: Encourage your baby to reach for toys placed just out of their grasp. This builds hand-eye coordination and strength.

Interactive Play Mats: Use play mats with hanging toys to encourage reaching and batting, promoting motor skills.

? 7–9 Months: Exploration & Problem-Solving
Your baby is becoming more mobile and curious. Activities now focus on exploration and developing problem-solving skills.

Sensory Bins: Create bins filled with safe items of different textures (e.g., fabric scraps, soft toys). Supervised exploration helps develop tactile senses.

Object Permanence Games: Play peek-a-boo to help your baby understand that objects exist even when out of sight.

Simple Puzzles: Introduce toys with large, easy-to-handle pieces to encourage problem-solving.

? 10–12 Months: Language & Social Skills
As your baby approaches their first birthday, play becomes more interactive, supporting language and social development.

Reading Together: Read simple books with colorful pictures. This promotes language skills and bonding.

Music & Movement: Sing songs and encourage clapping or simple dancing. Music aids in rhythm and language development.

Imitative Play: Use toys that mimic everyday objects (e.g., toy phones, kitchen sets) to encourage pretend play.

? Tips for All Ages
Follow Your Baby’s Cues: If they seem tired or overstimulated, take a break.

Be Present: Engage with your baby during play—your attention is their favorite toy.

Safety First: Always supervise your baby during playtime, especially with small objects or water.

Remember, the best playtime is one filled with love, patience, and connection. Every moment spent playing with your baby is an investment in their future.

DISCLAIMER: This information is for general purposes only and is not a substitute for professional guidance. Always consult a healthcare or pediatric professional for specific advice.

Encouraging Independent Sleep: Tips for Teaching Your Baby to Self-Soothe

Encouraging Independent Sleep: Tips for Teaching Your Baby to Self-Soothe

Helping your baby learn to self-soothe is a significant milestone that can lead to better sleep for both your little one and you. While every baby is unique, here are some straightforward, expert-backed strategies to encourage independent sleep.

?️ 1. Establish a Consistent Bedtime Routine
A predictable bedtime routine signals to your baby that it’s time to wind down. Activities like a warm bath, gentle massage, reading a short story, or singing a lullaby can be calming. Aim for a 20–30 minute routine, starting at the same time each evening. Consistency helps your baby associate these cues with sleep .

? 2. Create an Optimal Sleep Environment
Ensure your baby’s sleep area is conducive to rest:

  • Keep the room dark and quiet.
  • Maintain a comfortable room temperature (68–72°F).
  • Use a white noise machine to mask household sounds.
  • Place your baby on a firm mattress, free from pillows, blankets, or stuffed animals, to reduce the risk of suffocation .

? 3. Put Your Baby Down when Awake
Place your baby in their crib ideally when they’re drowsy but still awake. This practice helps them associate the crib with sleep and encourages them to self-soothe when they wake during the night .

? 4. Gradual Withdrawal Method
If your baby struggles to fall asleep independently, consider the gradual withdrawal method:

  • Sit beside the crib as your baby falls asleep.
  • Each night, slowly move farther away, eventually leaving the room.
  • Avoid any direct eye contact or interaction. Only if necessary, offer verbal reassurance and gentle pats without picking them up.

? 5. Separate Feeding from Sleep
Feeding your baby to sleep can create a sleep association that’s hard to break. Try to feed your baby earlier in the bedtime routine, allowing them to fall asleep without relying on feeding .

? 6. Introduce a Comfort Object (When Appropriate)
Once your baby is over 12 months old, introducing a soft toy or blanket can provide comfort and security, aiding in self-soothing. Before this age, avoid placing any objects in the crib to reduce the risk of suffocation .

? Final Thoughts
Teaching your baby to self-soothe is a gradual process that requires patience and consistency. By establishing routines, creating a conducive sleep environment, and allowing your baby to learn to fall asleep independently, you can foster healthy sleep habits that benefit the whole family. Remember, if you have concerns or need personalized guidance, consult your pediatrician.

DISCLAIMER: This information is for general purposes only and is not a substitute for professional guidance. Always consult a healthcare or pediatric professional for specific advice.

Introducing Solids Safely: Foods to Avoid and When to Introduce Them

Introducing Solids Safely: Foods to Avoid and When to Introduce Them

Introducing solid foods to your baby is an exciting milestone, but it’s important to do so safely and at the right time. Here’s a straightforward guide to help you navigate this new phase.

? When to Start Solid Foods
The American Academy of Pediatrics and the Centers for Disease Control and Prevention recommend introducing solid foods when your baby is about 6 months old. Before this age, babies should receive breast milk or infant formula exclusively.

Signs your baby may be ready:

  • Sits up with minimal support.
  • Has good head and neck control.
  • Opens mouth when food is offered.
  • Swallows food rather than pushing it out.
  • Brings objects to their mouth.
  • Transfers food from the front to the back of the tongue to swallow.
  • If your baby is under 4 months old, it’s best to wait before introducing solids.

?️ Foods to Introduce First
Start with single-ingredient, iron-rich foods. You don’t need to follow a specific order, but some good first foods include:

  • Iron-fortified single-grain cereals (e.g., rice or oatmeal).
  • Pureed vegetables (e.g., sweet potatoes, carrots).
  • Pureed fruits (e.g., apples, pears).
  • Pureed meats (e.g., chicken, turkey).
  • Mashed avocado or banana.

Introduce one new food at a time and wait 3–5 days before offering another to monitor for any allergic reactions.

? Foods to Avoid
Some foods pose risks to babies and should be avoided:

  • Honey: Can cause botulism in infants under 12 months.
  • Whole grapes, cherries, or berries: Choking hazards; cut into small pieces.
  • Hot dogs: Choking hazard; cut into small pieces.
  • Nuts and seeds: Choking hazard; avoid whole or in nut butter form.
  • Sticky foods: Such as peanut butter; can cause choking.
  • Unpasteurized dairy products: Risk of foodborne illness.
  • Undercooked or raw meat and fish: Risk of foodborne illness.
  • Cow’s milk as a main drink: Not recommended until after 12 months.
  • Added sugars and salt: Avoid adding to baby’s food.
  • Always supervise your baby while eating to prevent choking.

? Tips for Safe Feeding

  • Always supervise your baby when eating.
  • Offer foods that are soft, mashed, or pureed.
  • Avoid adding salt or sugar to foods.
  • Use a small spoon and feed your baby slowly.
  • Encourage self-feeding with appropriate finger foods as your baby develops.
  • Consult your pediatrician if you have concerns about allergies or feeding.
  • Introducing solids is a gradual process. Start with simple, safe foods and observe your baby’s reactions. With patience and care, you’ll help your baby develop healthy eating habits.

DISCLAIMER: This information is for general purposes only and is not a substitute for professional guidance. Always consult a healthcare or pediatric professional for specific advice.

Sources: American Academy of Pediatrics and the Centers for Disease Control and Prevention

Protecting Your Baby’s Skin: Essential Advice for Parents

Protecting Your Baby’s Skin: Essential Advice for Parents

Your newborn’s skin is incredibly delicate and requires gentle care to keep it healthy and comfortable. By following simple, dermatologist-recommended practices, you can help protect your baby’s skin from irritation, dryness, and other common issues.

1. Keep Baths Short and Sweet
Newborns don’t need daily baths. In fact, bathing them too often can strip their skin of natural oils. Aim for 2–3 sponge baths per week using lukewarm water and a mild, fragrance-free baby soap. Avoid using soap on the face or eyes; water is sufficient for those areas.

2. Moisturize Gently
After each bath, gently pat your baby’s skin dry and apply a hypoallergenic, fragrance-free moisturizer. This helps lock in moisture and keeps the skin soft. Products like Aveeno Baby Daily Moisture Lotion or CeraVe Baby Moisturizing Cream are dermatologist-approved for their gentle formulas.

3. Choose Soft, Breathable Clothing
Dress your baby in soft, breathable fabrics like cotton to prevent overheating and irritation. Always wash new clothes with a mild, fragrance-free detergent before use. Avoid fabric softeners and dryer sheets, as they can contain chemicals that may irritate sensitive skin.

4. Prevent and Treat Diaper Rash
Change your baby’s diaper frequently to prevent prolonged exposure to moisture, which can lead to diaper rash. Use a barrier cream containing zinc oxide to protect the skin. Allow your baby some diaper-free time each day to let the skin breathe.

5. Protect from the Sun
Newborns have very sensitive skin and should be kept out of direct sunlight, especially between 10 a.m. and 4 p.m. Dress your baby in lightweight, long-sleeved clothing and a wide-brimmed hat when outdoors. If sun exposure is unavoidable, apply a minimal amount of baby sunscreen of at least SPF 50 to exposed areas.

6. Monitor Skin for Changes
Regularly check your baby’s skin for signs of irritation, dryness, or unusual rashes. Conditions like cradle cap, baby acne, or eczema are common but should be monitored. If you notice persistent or severe skin issues, consult your pediatrician for appropriate treatment.

Remember: When it comes to newborn skincare, less is often more. Opt for simple, gentle products and routines to keep your baby’s skin healthy and happy.

DISCLAIMER: This information is for general purposes only and is not a substitute for professional guidance. Always consult a healthcare or pediatric professional for specific advice.

Feeding Challenges: Common Issues and Solutions for Newborns

Feeding Challenges: Common Issues and Solutions for Newborns

Caring for a newborn is a rewarding journey, but feeding challenges can sometimes cause concern. Understanding common feeding issues and how to address them can help ensure your baby receives the nourishment they need.

1. Latching Difficulties
A proper latch is crucial for effective breastfeeding. If your baby isn’t latching well, it may lead to nipple pain and inadequate milk intake.

Solutions:

  • Seek guidance from a lactation consultant to improve latch techniques.
  • Experiment with different breastfeeding positions to find one that works best for you and your baby.
  • Ensure your baby’s mouth covers more of the areola than just the nipple.

2. Nipple Confusion
Introducing bottles or pacifiers too early can lead to nipple confusion, making it difficult for your baby to switch between breast and bottle feeding.

Solutions:

  • Delay introducing bottles or pacifiers until breastfeeding is well-established, usually after the first few weeks.

If bottle feeding is necessary, use nipples that mimic the breast’s shape and flow to ease the transition.

3. Perceived Insufficient Milk Supply (PIMS)
Many mothers worry about not producing enough milk, but this perception can often be unfounded.

Solutions:

  • Monitor your baby’s weight gain and diaper output to assess milk intake.
  • Increase breastfeeding frequency to stimulate milk production.
  • Consult a lactation consultant if concerns persist.

4. Spit-Up and Reflux
It’s common for babies to spit up small amounts of milk, but frequent or forceful vomiting may indicate reflux.
themomly.com

Solutions:

  • Feed your baby in an upright position and burp them regularly during and after feeds.
  • Avoid overfeeding and allow your baby to finish one breast before offering the other.
  • Consult your pediatrician if reflux symptoms are severe or persistent.

5. Colic and Excessive Crying
Colic is characterized by prolonged periods of crying and fussiness, often occurring in the late afternoon or evening.

Solutions:

  • Ensure your baby is feeding in a calm environment to reduce air intake.
  • Use gentle rocking or white noise to soothe your baby.
  • Consult your pediatrician to rule out any underlying medical issues.

6. Cluster Feeding
Cluster feeding involves frequent, short feedings, often in the evening, and is common during growth spurts.

Solutions:

  • Allow your baby to feed on demand during these periods.
  • Ensure you’re comfortable and hydrated to manage the increased feeding frequency.
  • Remember, cluster feeding is temporary and typically resolves as your baby grows.

Final Thoughts
Feeding challenges are a normal part of newborn care. Patience, observation, and seeking support when needed can help you navigate these issues. Always consult your pediatrician or a lactation consultant if you have concerns about your baby’s feeding habits.

DISCLAIMER: This information is for general purposes only and is not a substitute for professional guidance. Always consult a healthcare or pediatric professional for specific advice.


Sources: Verywell Family, newbornnestingco.com, themomly.com

Bonding Beyond Feeding and Sleeping: Ways to Connect with Your Newborn Throughout the Day

Bonding Beyond Feeding and Sleeping: Ways to Connect with Your Newborn Throughout the Day

Welcoming a newborn into your life is a beautiful journey filled with moments of joy, discovery, and connection. While feeding and sleeping are essential routines, there are numerous other ways to bond with your baby throughout the day. These interactions not only strengthen your relationship but also support your baby’s emotional and developmental growth.

1. Engage in Gentle Touch and Baby Massage
Skin-to-skin contact is a powerful way to bond with your newborn. Gentle touches, cuddles, and baby massages can soothe your baby, promote relaxation, and enhance your connection. Incorporate these moments into daily routines, such as after bath time or during quiet periods, to foster a sense of security and affection.

2. Talk, Sing, and Read to Your Baby
Your voice is incredibly comforting to your newborn. Engage in conversations, sing lullabies, or read simple stories to your baby. These activities not only soothe but also aid in language development and help your baby become familiar with your tone and rhythm.

3. Practice Tummy Time
Tummy time is crucial for your baby’s physical development. It strengthens muscles, promotes motor skills, and prevents flat spots on the head. Make tummy time enjoyable by lying down with your baby, placing colorful toys within reach, or gently encouraging them to lift their head.

4. Maintain Eye Contact and Share Smiles
Eye contact and smiles are fundamental forms of communication. When you look into your baby’s eyes and share a smile, you convey love, attention, and reassurance. These interactions build trust and help your baby feel valued and understood.

5. Carry Your Baby Close
Using a baby carrier or sling allows you to keep your baby close, providing comfort and security. This proximity not only strengthens your bond but also helps regulate your baby’s temperature and heartbeat, mimicking the closeness of the womb.

6. Respond Promptly to Your Baby’s Cues
Newborns communicate through cries, movements, and facial expressions. By responding promptly and appropriately to these cues, you reassure your baby that their needs are met, fostering a sense of safety and trust.

7. Create a Calm and Distraction-Free Environment
Limiting distractions during bonding moments helps your baby focus on you and the interaction. Choose times when your baby is alert and calm, and minimize background noise to enhance your connection.

Final Thoughts
Bonding with your newborn is a continuous process that extends beyond feeding and sleeping. Through gentle touch, communication, shared smiles, and attentive care, you build a foundation of trust and love that supports your baby’s emotional and developmental well-being. Embrace these moments, as they are the building blocks of a strong and lasting relationship with your child.

DISCLAIMER: This information is for general purposes only and is not a substitute for professional guidance. Always consult a healthcare or pediatric professional for specific advice.

contentedinfant
Powered by  GDPR Cookie Compliance
Privacy Overview

This Privacy Policy sets out how we, Contented Infant, collect, store and use information about you when you use or interact with our website, contentedinfant.com (our website) and where we otherwise obtain or collect information about you. This Privacy Policy is effective from 27th June 2018.

Contents

  • Summary
  • Our details
  • When you visit our website
  • When you use our website
  • When you place an order
  • Marketing communications
  • Information obtained from third parties
  • Disclosure and additional uses of your information
  • How long we retain your information
  • How we secure your information
  • Transfers of your information outside the European Economic Area
  • Your rights in relation to your information
  • Changes to our Privacy Policy
  • Children’s Privacy

Summary

This section summarises how we obtain, store and use information about you. It is intended to provide a very general overview only. It is not complete in and of itself and it must be read in conjunction with the corresponding full sections of this Privacy Policy.

  • Data controller: Contented Infant
  • How we collect or obtain information about you:
    • when you provide it to us e.g. by contacting us, placing an order on our website, completing registration forms or signing up for content such as newsletters.
    • from your use of our website, using cookies and
    • occasionally, from third parties such as mailing list providers.
  • Information we collect: name, contact details, payment information e.g. your credit or debit card details, IP address, information from cookies, information about your computer or device (e.g. device and browser type), information about how you use our website (e.g. which pages you have viewed, the time when you view them and what you clicked on, the geographical location from which you accessed our website (based on your IP address), company name or business name (if applicable), VAT number (if applicable), your job function, company type, engagement history and transaction history.)
  • How we use your information: for administrative and business purposes (particularly to contact you and process orders you place on our website, to improve our business and website, to fulfil our contractual obligations, to advertise our and other’s goods and services, to analyse your use of our website, and in connection with our legal rights and obligations.)
  • Disclosure of your information to third parties: user information can be shared with partners for specific types of content and events where a user has registered their information. Other disclosures are only to the extent necessary to run our business, to our service providers, to fulfil any contracts we enter into with you and where required by law or to enforce our legal rights.
  • Do we sell your information to third parties (other than in the course of a business sale or purchase or similar event): No, Contented Infant does not sell data. However, when you register or sign up for certain types of content, your registration data can be shared with sponsors and partners. Examples of where we do this include event registrations, webinar signups or whitepaper downloads.

We will always make it clear where any information provided will be shared with other parties.

  • How long we retain your information: for no longer than necessary, taking into account any legal obligations we have (e.g. to maintain records for tax purposes), any other legal basis we have for using your information (e.g. your consent, performance of a contract with you or our legitimate interests as a business) and certain additional factors described in the main section below entitled How long we retain your information. For specific retention periods in relation to certain information which we collect from you, please see the main section below entitled How long we retain your information.
  • How we secure your information: using appropriate technical and organisational measures such as storing your information on secure servers, encrypting transfers of data to or from our servers using Secure Sockets Layer (SSL) technology, encrypting payments you make on or via our website using Secure Sockets Layer (SSL) technology and only granting access to your information where necessary.
  • Use of cookies and similar technologies: we use cookies and similar information-gathering technologies such as marketing automation tracking on our website including essential, functional, analytical and targeting cookies. For more information, please visit our cookies policy here: View our Cookie Policy
  • Transfers of your information outside the European Economic Area: In certain circumstances, we may transfer your information outside of the European Economic Area, including to the United States of America. Where we do so, we will ensure appropriate safeguards are in place, including, for example, that the third parties we use who transfer your information outside the European Economic Area have self-certified themselves as compliant with the EU-U.S. Privacy Shield.
  • Use of profiling: we use profiling to understand our users better through web and marketing analytics, provide targeted advertising and deliver a personalised user experience.
  • Your rights in relation to your information
    • to access your information and to receive information about its use
    • to have your information corrected and/or completed
    • to have your information deleted
    • to restrict the use of your information
    • to receive your information in a portable format
    • to object to the use of your information
    • to withdraw your consent to the use of your information
    • to complain to a supervisory authority
  • Sensitive personal information: we do not knowingly or intentionally collect what is commonly referred to as ‘sensitive personal information’. Please do not submit sensitive personal information about you to us. For more information, please see the main section below entitled Sensitive Personal Information.

Our details

If you have any questions about this Privacy Policy, please contact the data controller.

The data controller in respect of our website is Contented Infant of 3503 Jack Northrop Ave, Suite #KH954, Hawthorne, CA 90250, USA.

You can contact the data controller by writing to our data protection officer, at the address above or by sending an email to info@contentedinfant.com.

When you visit our website

We collect and use information from website visitors in accordance with this section and the section entitled Disclosure and additional uses of your information.

Web server log information

We use a third party server to host our website called 20i, the privacy policy of which is available here: https://www.20i.com/legal/20i-ltd-privacy-policy

Our website server automatically logs the IP address you use to access our website as well as other information about your visit such as the pages accessed, information requested, the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system

Use of website server log information for IT security purposes

We collect and store server logs to ensure network and IT security and so that the server and website remain uncompromised. This includes analysing log files to help identify and prevent unauthorised access to our network, the distribution of malicious code, denial of services attacks and other cyber attacks, by detecting unusual or suspicious activity.

Unless we are investigating suspicious or potential criminal activity, we do not make, nor do we allow our hosting provider to make, any attempt to identify you from the information collected via server logs.

Legal basis for processing: compliance with a legal obligation to which we are subject (Article 6(1)(c) of the General Data Protection Regulation).

Legal obligation: we have a legal obligation to implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk of our processing of information about individuals. Recording access to our website using server log files is such a measure.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: we have a legitimate interest in using your information for the purposes of ensuring network and information security.

Use of website server log information to analyse website use and improve our website

We use the information collected by our website server logs to analyse how our website users interact with our website and its features. For example, we analyse the number of visits and unique visitors we receive, the time and date of the visit, the location of the visit and the operating system and browser use.

We use the information gathered from the analysis of this information to improve our website. For example, we use the information gathered to change the information, content and structure of our website and individual pages based according to what users are engaging most with and the duration of time spent on particular pages on our website.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: improving our website for our website users and getting to know our website users’ preferences so our website can better meet their needs and desires.

Cookies

Cookies are data files which are sent from a website to a browser to record information about users for various purposes.

We use cookies on our website, including essential, functional, analytical and targeting cookies. For further information on how we use cookies, please see our cookies policy which is available here.

You can reject some or all of the cookies we use on or via our website by changing your browser settings or non-essential cookies by using a cookie control tool, but doing so can impair your ability to use our website or some or all of its features. For further information about cookies, including how to change your browser settings, please visit www.allaboutcookies.org or see our cookies policy.

When you contact us

We collect and use information from individuals who contact us in accordance with this section and the section entitled Disclosure and additional uses of your information.

Email

When you send an email to the email address displayed on our website we collect your email address and any other information you provide in that email (such as your name, telephone number and the information contained in any signature block in your email).

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

Enquiry forms

When you contact us using an enquiry form, we collect your personal details and match this to any information we hold about you on record. Typical personal information collected will include your name and contact details. We will also record the time, date and the specific form you completed.

If you do not provide the mandatory information required by our contact form, you will not be able to submit the contact form and we will not receive your enquiry.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

We will also use this information to tailor any follow up sales and marketing communications with you. For further information, see the section of this privacy policy titled ‘Marketing Communications’.

Messages you send to us via our contact form will be stored outside the European Economic Area on our contact form provider’s servers in the United States.

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Phone

When you contact us by phone, we collect your phone number and any information provide to us during your conversation with us.

We record customer-facing phone calls for training and customer service purposes.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation)

Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

Post

If you contact us by post, we will collect any information you provide to us in any postal communications you send us.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation)

Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

When you use our website

We collect and use information from individuals who interact with particular features of our website in accordance with this section and the section entitled Disclosure and additional uses of your information.

Newsletters

When you sign up for any of our newsletters from us by completing the newsletter sign up form, we collect your name,  email address. We will also record the time and date of completion.

Legal basis for processing: your consent (Article 6(1)(a) of the General Data Protection Regulation). Consent: you give your consent to us sending you our newsletters by signing up to receive them using the steps described above.

We will also use this information to tailor any follow up sales and marketing communications with you. For further information, see the section of this privacy policy titled ‘Marketing Communications’.

Transfer and storage of your information

We use a third-party service to send out our e-newsletter and administer our mailing list, GetResponse.

The privacy policy for GetResponse can be found here https://www.getresponse.co.uk/email-marketing/gb-legal/privacy.html

Information you submit to subscribe for our e-newsletter may be stored outside the European Economic Area on our third-party mailing list provider’s servers in the United States.

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Use of tracking in emails

We use technologies such as tracking pixels (small graphic files) and tracked links in the emails we send to allow us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates, click through rates and content engagement which our emails achieve.

For more information on how we use tracking our newsletter emails, see our cookies policy which is available here.

Registering on our website

When you register and create an account on our websites, we collect the following information: your name,  email address, address, location. We will also record the time and date of completion.

If you do not provide the mandatory information required by the registration form, you will not be able to register or create an account on our website.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: registering and administering accounts on our website to provide access to content, allows you to buy goods and services and facilitates the running and operation of our business.

We will also use this information to tailor any follow up sales and marketing communications with you. For further information, see the section of this privacy policy titled ‘Marketing Communications’.

Transfer and storage of your information

Information you submit to us via the registration form on our website will be stored inside the European Economic Area on our third-party hosting provider’s servers located in the London.

When you place an order

We collect and use information from individuals who place an order on our website in accordance with this section and the section entitled Disclosure and additional uses of your information.

Information collected when you place an order

Mandatory information

When you place an order for goods or services on our website, we collect your name, email address, billing address.

If you do not provide this information, you will not be able to purchase goods or services from us on our website or enter into a contract with us.

Legal basis for processing: compliance with a legal obligation (Article 6(1)(c) of the General Data Protection Regulation).

Legal obligation: we have a legal obligation to issue you with an invoice for the goods and services you purchase from us where you are VAT registered and we require the mandatory information collected by our checkout form for this purpose. We also have a legal obligation to keep accounting records, including records of transactions

Additional information

We can also collect additional information from you, such as your phone number, full name, address etc.

We use this information to manage and improve your customer experience with us.

We will also use this information to tailor any follow up sales and marketing communications with you. For further information, see the section of this privacy policy titled ‘Marketing Communications’.

If you do not supply the additional information requested at checkout, you will not be able to complete your order as we will not have the correct level of information to adequately manage your account.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: The ability to provide adequate customer service and management of your customer account.

Processing your payment

After you place an order on our website you will need to make payment for the goods or services you have ordered. In order to process your payment we use four providers depending on the product whom are Paypal, Stripe, Amazon and Shopify, all are third party payment processor.

Your payment will be processed by one of the providers stated above, who collect, use and process your information, including payment information, in accordance with their privacy policies.

You can access their privacy policy via the following links:

Paypal - https://www.paypal.com/en/webapps/mpp/ua/privacy-full

Shopify - https://www.shopify.com/legal/privacy

Stripe - https://stripe.com/gb/privacy

Amazon - https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=502584

Transfer and storage of your information

In providing these services your personal data will be transferred outside the EEA.

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Legal basis for processing: necessary to perform a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: to fulfil your contractual obligation to pay for the goods or services you have ordered from us.

Marketing communications

Our content, goods and services

When signing up for content, registering on our website or making a payment, we will use the information you provide in order to contact you regarding related content, products and services.

We will continue to send you marketing communications in relation to similar goods and services if you do not opt out from receiving them.

You can opt-out from receiving marketing communications at any time by emailing info@contentedinfant.com

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: Sharing relevant, timely and industry-specific information on related business services, in order to assist your organisation grow, or to further develop you as a professional.

Transfer and storage of your information

We use a third-party service to send out our e-newsletter and administer our mailing list, GetResponse.

The privacy policy for GetResponse can be found here https://www.getresponse.co.uk/email-marketing/gb-legal/privacy.html

Information for marketing campaigns will be stored outside the European Economic Area on our third-party mailing list provider’s servers in the United States.

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Use of tracking in emails

We use technologies such as tracking pixels (small graphic files) and tracked links in the emails we send to allow us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates, click through rates and content engagement that our emails achieve.

For more information on how we use tracking in our marketing emails, see our cookies policy which is available here.

Third party goods and services

In addition to receiving information about our products and services, you can opt in to receiving marketing communications from us in relation third party goods and services by email by ticking a box indicating that you would like to receive such communications.

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).

Consent: you give your consent to us sending you information about third party goods and services by signing up to receive such information in accordance with the steps described above.

Transfer and storage of your information

We use a third-party service to send out our e-newsletter and administer our mailing list, GetResponse.

The privacy policy for GetResponse can be found here https://www.getresponse.co.uk/email-marketing/gb-legal/privacy.html

Information for marketing campaigns will be stored outside the European Economic Area on our third-party mailing list provider’s servers in the United States.

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Use of tracking in emails

We use technologies such as tracking pixels (small graphic files) and tracked links in the emails we send to allow us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates, click through rates and content engagement that our emails achieve.

For more information on how we use tracking in our marketing emails, see our cookies policy which is available here.

Information obtained from third parties

This section sets out how we obtain or collect information about you from third parties.

Information received from third parties

We can often receive information about you from third parties. The third parties from which we receive information about you can include partner events within the marketing industry and other organisations that we have a professional affiliation with.

It is also possible that third parties with whom we have had no prior contact may provide us with information about you.

Information we obtain from third parties will generally be your name and contact details, but will include any additional information about you which they provide to us.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: where a third party has passed on information about you to us (such as your name and email address) in order for us to provide services to you, we will process your information in order to take steps at your request to enter into a contract with you and perform a contract with you (as the case may be).

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).

Consent: where you have asked that a third party to share information about you with us and the purpose of sharing that information is not related to the performance of a contract or services by us to you, we will process your information on the basis of your consent, which you give by asking the third party in question to pass on your information to us.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: where a third party has shared information about you with us and you have not consented to the sharing of that information, we will have a legitimate interest in processing that information in certain circumstances.

For example, we would have a legitimate interest in processing your information to perform our obligations under a sub-contract with the third party, where the third party has the main contract with you. Our legitimate interest is the performance of our obligations under our sub-contract.

Similarly, third parties may pass on information about you to us if you have infringed or potentially infringed any of our legal rights. In this case, we will have a legitimate interest in processing that information to investigate and pursue any such potential infringement.

Information obtained by us from third parties

In certain circumstances (for example, to verify the information we hold about you or obtain missing information we require to provide you with a service) we will obtain information about you from certain publicly accessible sources, both EU and non-EU, such as Companies House, online customer databases, business directories, media publications, social media, and websites (including your own website if you have one.

In certain circumstances will also obtain information about you from private sources, both EU and non-EU, such as marketing data services.

We will continue to send you marketing communications in relation to similar goods and services if you do not opt out from receiving them.

You can opt-out from receiving marketing communications at any time by emailing info@contentedinfant.com

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: Sharing relevant, timely and industry-specific information on related business services, in order to assist your organisation grow, or to further develop you as a professional.

Where we receive information about you in error

If we receive information about you from a third party in error and/or we do not have a legal basis for processing that information, we will delete your information.

Disclosure and additional uses of your information

This section sets out the circumstances in which will disclose information about you to third parties and any additional purposes for which we use your information.

Disclosure of your information to service providers

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business

These include the following: Internet services, IT service providers and web developers.

Our third party service providers are located both inside and outside of the European Economic Area.

Your information will be shared with these service providers where necessary to provide you with the service you have requested, whether that is accessing our website or ordering goods and services from us.

We do not display the identities of our service providers publicly by name for security and competitive reasons. If you would like further information about the identities of our service providers, however, please contact us directly by email and we will provide you with such information where you have a legitimate reason for requesting it (where we have shared your information with such service providers, for example).

Legal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest relied on: where we share your information with these third parties in a context other than where is necessary to perform a contract (or take steps at your request to do so), we will share your information with such third parties in order to allow us to run and manage our business efficiently.

Legal basis for processing: necessary to perform a contract and/or to take steps at your request prior to entering into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: we may need to share information with our service providers to enable us to perform our obligations under that contract or to take the steps you have requested before we enter into a contract with you.

Disclosure and use of your information for legal reasons

Indicating possible criminal acts or threats to public security to a competent authority

If we suspect that criminal or potential criminal conduct has been occurred, we will in certain circumstances need to contact an appropriate authority, such as the police. This could be the case, for instance, if we suspect that we fraud or a cyber crime has been committed or if we receive threats or malicious communications towards us or third parties.

We will generally only need to process your information for this purpose if you were involved or affected by such an incident in some way.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: preventing crime or suspected criminal activity (such as fraud).

In connection with the enforcement or potential enforcement our legal rights

We will use your information in connection with the enforcement or potential enforcement of our legal rights, including, for example, sharing information with debt collection agencies if you do not pay amounts owed to us when you are contractually obliged to do so. Our legal rights may be contractual (where we have entered into a contract with you) or non-contractual (such as legal rights that we have under copyright law or tort law).

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: enforcing our legal rights and taking steps to enforce our legal rights.

In connection with a legal or potential legal dispute or proceedings

We may need to use your information if we are involved in a dispute with you or a third party for example, either to resolve the dispute or as part of any mediation, arbitration or court resolution or similar process.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest(s): resolving disputes and potential disputes.

How long we retain your information

This section sets out how long we retain your information. We have set out specific retention periods where possible. Where that has not been possible, we have set out the criteria we use to determine the retention period.

Retention periods

Server log information: we retain information on our server logs for 3 months.

Order information: when you place an order for goods and services, we retain that information for seven years following the end of the financial year in which you placed your order, in accordance with our legal obligation to keep records for tax purposes.

Correspondence and enquiries: when you make an enquiry or correspond with us for any reason, whether by email or via our contact form or by phone, we will retain your information for as long as it takes to respond to and resolve your enquiry, and for 36 further month(s), after which point we will archive your information.

Newsletter: we retain the information you used to sign up for our newsletter for as long as you remain subscribed (i.e. you do not unsubscribe).

Membership: we retain the information you used to sign up for our memberships for as long as you remain subscribed (i.e. you do not unsubscribe).

Criteria for determining retention periods

In any other circumstances, we will retain your information for no longer than necessary, taking into account the following:

  • the purpose(s) and use of your information both now and in the future (such as whether it is necessary to continue to store that information in order to continue to perform our obligations under a contract with you or to contact you in the future);
  • whether we have any legal obligation to continue to process your information (such as any record-keeping obligations imposed by relevant law or regulation);
  • whether we have any legal basis to continue to process your information (such as your consent);
  • how valuable your information is (both now and in the future);
  • any relevant agreed industry practices on how long information should be retained;
  • the levels of risk, cost and liability involved with us continuing to hold the information;
  • how hard it is to ensure that the information can be kept up to date and accurate; and
  • any relevant surrounding circumstances (such as the nature and status of our relationship with you).]

How we secure your information

We take appropriate technical and organisational measures to secure your information and to protect it against unauthorised or unlawful use and accidental loss or destruction, including:

  • only sharing and providing access to your information to the minimum extent necessary, subject to confidentiality restrictions where appropriate, and on an anonymised basis wherever possible;
  • using secure servers to store your information;
  • verifying the identity of any individual who requests access to information prior to granting them access to information;
  • using Secure Sockets Layer (SSL) software to encrypt any payment transactions you make on or via our website;
  • only transferring your information via closed system or encrypted data transfers;

Transmission of information to us by email

Transmission of information over the internet is not entirely secure, and if you submit any information to us over the internet (whether by email, via our website or any other means), you do so entirely at your own risk.

We cannot be responsible for any costs, expenses, loss of profits, harm to reputation, damages, liabilities or any other form of loss or damage suffered by you as a result of your decision to transmit information to us by such means.

Transfers of your information outside the European Economic Area

Your information may be transferred and stored outside the European Economic Area (EEA) in the circumstances set out earlier in this policy.

We will also transfer your information outside the EEA or to an international organisation in order to comply with legal obligations to which we are subject (compliance with a court order, for example). Where we are required to do so, we will ensure appropriate safeguards and protections are in place.

Your rights in relation to your information

Subject to certain limitations on certain rights, you have the following rights in relation to your information, which you can exercise by writing to the data controller using the details provided at the top of this policy.

  • to request access to your information and information related to our use and processing of your information;
  • to request the correction or deletion of your information;
  • to request that we restrict our use of your information;
  • to receive information which you have provided to us in a structured, commonly used and machine-readable format (e.g. a CSV file) and the right to have that information transferred to another data controller (including a third party data controller);
  • to object to the processing of your information for certain purposes (for further information, see the section below entitled Your right to object to the processing of your information for certain purposes); and
  • to withdraw your consent to our use of your information at any time where we rely on your consent to use or process that information. Please note that if you withdraw your consent, this will not affect the lawfulness of our use and processing of your information on the basis of your consent before the point in time when you withdraw your consent.

In accordance with Article 77 of the General Data Protection Regulation, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or of an alleged infringement of the General Data Protection Regulation.

Further information on your rights in relation to your personal data as an individual

You can find out further information about your rights, as well as information on any limitations which apply to those rights, by reading the underlying legislation contained in Articles 12 to 22 and 34 of the General Data Protection Regulation, which is available here:http://ec.europa.eu/justice/data-protection/reform/files/regulation_oj_en.pdf

Verifying your identity where you request access to your information

Where you request access to your information, we are required by law to use all reasonable measures to verify your identity before doing so.

These measures are designed to protect your information and to reduce the risk of identity fraud, identity theft or general unauthorised access to your information.

How we verify your identity

Where we possess appropriate information about you on file, we will attempt to verify your identity using that information.

If it is not possible to identity you from such information, or if we have insufficient information about you, we may require original or certified copies of certain documentation in order to be able to verify your identity before we are able to provide you with access to your information.

We will be able to confirm the precise information we require to verify your identity in your specific circumstances if and when you make such a request.

Your right to object

You have the following rights in relation to your information, which you may exercise in the same way as you may exercise by writing to the data controller using the details provided at the top of this policy.

  • to object to us using or processing your information where we use or process it in order to carry out a task in the public interest or for our legitimate interests, including ‘profiling’ (i.e. analysing or predicting your behaviour based on your information) based on any of these purposes; and
  • to object to us using or processing your information for direct marketing purposes (including any profiling we engage in that is related to such direct marketing).

You may also exercise your right to object to us using or processing your information for direct marketing purposes by:

  • clicking the unsubscribe link contained at the bottom of any marketing email we send to you and following the instructions which appear in your browser following your clicking on that link;
  • sending an email to info@contentedinfant.com, asking that we stop sending you marketing communications or by including the words “OPT OUT”.

Sensitive Personal Information

‘Sensitive personal information’ is information about an individual that reveals their racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic information, biometric information for the purpose of uniquely identifying an individual, information concerning health or information concerning a natural person’s sex life or sexual orientation.

We do not knowingly or intentionally collect sensitive personal information from individuals, and you must not submit sensitive personal information to us.

If, however, you inadvertently or intentionally transmit sensitive personal information to us, you will be considered to have explicitly consented to us processing that sensitive personal information under Article 9(2)(a) of the General Data Protection Regulation. We will use and process your sensitive personal information for the purposes of deleting it.

Changes to our Privacy Policy

We update and amend our Privacy Policy from time to time.

Minor changes to our Privacy Policy

Where we make minor changes to our Privacy Policy, we will update our Privacy Policy with a new effective date stated at the beginning of it. Our processing of your information will be governed by the practices set out in that new version of the Privacy Policy from its effective date onwards.

Major changes to our Privacy Policy or the purposes for which we process your information

Where we make major changes to our Privacy Policy or intend to use your information for a new purpose or a different purpose than the purposes for which we originally collected it, we will notify you by email (where possible) or by posting a notice on our website.

We will provide you with the information about the change in question and the purpose and any other relevant information before we use your information for that new purpose.

Wherever required, we will obtain your prior consent before using your information for a purpose that is different from the purposes for which we originally collected it.

Children’s Privacy

Because we care about the safety and privacy of children online, we comply with the Children’s Online Privacy Protection Act of 1998 (COPPA). COPPA and its accompanying regulations protect the privacy of children using the internet. We do not knowingly contact or collect information from persons under the age of 18. The website is not intended to solicit information of any kind from persons under the age of 18.

It is possible that we could receive information pertaining to persons under the age of 18 by the fraud or deception of a third party. If we are notified of this, as soon as we verify the information, we will, where required by law to do so, immediately obtain the appropriate parental consent to use that information or, if we are unable to obtain such parental consent, we will delete the information from our servers. If you would like to notify us of our receipt of information about persons under the age of 18, please do so by contacting us by using the details at the top of this policy.